Google recently rolled out some new logos. You can see them here. As you will probably notice, this is a way to standardize the branding of the Google line of services. This has gotten me to think about branding. Branding is a very interesting topic to me. I often times wonder what the ROI of a well thought out branding strategy is.
I believe that branding is critical for an individual product or service. However, I'm not sure of the value of branding a whole suite of products/services together unless they are strongly related. For instance, I'm not sure there is much relationship between Google code and Google docs (this is just my opinion). This is like Coca-Cola using the Coke logo on Sprite, Barq's, etc. It just seems a bit extreme to me to take branding this far.
What are your thoughts?
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